Lip balm is one of the most sold cosmetic products in the world today, more and more people are applying it daily to their lips to ensure they don’t dry up and end up cracking. Various companies have been dealing with manufacturing of lip balm to meet the customers’ demands. However, some of the companies produce better quality lip balms than others, and that’s why they are always leading in sales.
Lips is a part of the body with the thinnest skin. Whenever it’s hot, and there is little humidity in the atmosphere, the first part to be affected are the lips. They quickly lose the moisture in them and dry up. Applying a petroleum jelly on your lips will prevent the lips from drying up but using a lip balm is recommended. Usually, the lip bum is made from beeswax, and it is processed and added some flavors.
A lot of lipsticks brands has been on the market but for quite a while but one of the most prominent brands is the Evolution of Smooth or EOS. The product hit the market in 2009, and they have made it to the bestselling (see, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245.) lipstick in the country. EOS is has been ranked forth as one on the list of the products that millennial love and use. EOS lip balm have defeated some of the pre-existing brands like Chapstick, Blistex and Burt’s and Bees.
Some of the key factors that contributed to the growth of the Racked sold brand to become of the bestselling lip balm in the United States are quality, unique packaging which seems so attractive and partnering with stars who has influence among the lip balm users. Among the stars the brand worked with is Miley Cyrus. EOS (https://evolutionofsmooth.com/) branding is easily recognizable as there are no other lip balms come packed in round packaging.
Read the full EOS history on fastcompany.com.